<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-19</lastmod>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/why-im-writing-about-getting-a-prophylactic-double-mastectomy-m2j95-5fhbj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357226-VG8SZFF9EI5DOSZIVZM8/IMG_4658-1.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Why I’m writing about getting a prophylactic double mastectomy - I decided to write a series of eight blog posts about my mastectomy journey (my mastectomy was 1/13/22 and my reconstruction was 3/31/22). There are four main reasons I wanted to do this (in no particular order):</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/why-i-got-a-prophylactic-double-mastectomy-kk9yp-8fg7f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357206-5D6NLZKGF0S1V3U0QU6T/MayaAmoils.png</image:loc>
      <image:title>prophylactic mastectomy blog - Why I got a prophylactic double mastectomy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357216-2Q3S3NEHYFXOD07VV5NN/IMG_9385.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Why I got a prophylactic double mastectomy - Make it stand out</image:title>
      <image:caption>A picture of me awaiting the MRI biopsy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357209-XT36UX652OQINHZOY21R/role-of-brca-mutations-in-breast-cancer-survival-4158206-color-V1-c9673d1527664e3b9fb2824e3725ea9d.png</image:loc>
      <image:title>prophylactic mastectomy blog - Why I got a prophylactic double mastectomy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357212-7112WDUHWPDWLPPF61BV/IMG_4491.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Why I got a prophylactic double mastectomy - Make it stand out</image:title>
      <image:caption>The lovely position every woman gets to go through at their OBGYN (or in this case, at my biannual ovarian cancer screening)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/decisions-to-make-leading-up-to-the-mastectomy-96pmp-75lf6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357253-DE3JRVD4RCOEU738A0ZE/IMG_4658-1.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Decisions to make leading up to the mastectomy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/mastectomy-surgery-vs-reconstruction-surgery-whats-the-difference-xexrg-6ep7e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357186-40RI4SPKDRZHE4CVAQDZ/IMG-4270.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Mastectomy Surgery vs Reconstruction Surgery: What’s the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/6yzhicobhu8yjv2zo6tpi8agdpo3tb-gcdna-4mhkn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357176-QUGMXIXZUTR0C60T425N/IMG_4226.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - How I Prepared for My Mastectomy - Make it stand out</image:title>
      <image:caption>24 hours after my mastectomy (Jan 14, 2022). This bra (“Masthead”) was provided by my hospital</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357180-4WWI5RZRWT1LV6K72RNF/85761.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - How I Prepared for My Mastectomy - Make it stand out</image:title>
      <image:caption>Me and my seat belt pillow, on our way home from surgery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/1mp6e8fxu4ee6szajnlgfyvz3o3j1e-d8fk8-taxt8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357163-TNE45QT310U8P8IZ5VO3/IMG-4412.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - My Mastectomy Recovery (Drains, Expanders, Infection, &amp;amp; more) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357166-3HB8VBDO8UXMZZ9EJZEH/IMG-4349.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - My Mastectomy Recovery (Drains, Expanders, Infection, &amp;amp; more) - Make it stand out</image:title>
      <image:caption>Sleeping at the MSK Urgency Care unit with my infection / IV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357159-WOCM8CGYRMAD7QVIDTXY/tissue-expanders-and-breast-reconstruction-430401-af47704770f24a848ec3e2c7d6150529.png</image:loc>
      <image:title>prophylactic mastectomy blog - My Mastectomy Recovery (Drains, Expanders, Infection, &amp;amp; more) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357152-U6LNCM4S9N47PQY49HFE/30465.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - My Mastectomy Recovery (Drains, Expanders, Infection, &amp;amp; more) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357156-TKCMHC9QH4RSGUW7ZXPS/Screen+Shot+2022-04-05+at+4.03.14+PM.png</image:loc>
      <image:title>prophylactic mastectomy blog - My Mastectomy Recovery (Drains, Expanders, Infection, &amp;amp; more) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/gifts-to-get-someone-who-just-had-a-mastectomy-lrngt-tcz6x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357237-L2WB0IAJLL1J6WDIMXAN/IMG-4303.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Gifts to get someone who just had a mastectomy - Make it stand out</image:title>
      <image:caption>Someone sent me Dirty Cookie shot glasses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357241-TPGJMTUJGOH6XEX9PU6D/IMG-4287.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Gifts to get someone who just had a mastectomy - Make it stand out</image:title>
      <image:caption>A gorgeous bouquet from one of my investors, Index Ventures</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/prophylactic-mastectomy-blog/7raw7h43syyfe3kfsoid9cj1bly4lb-lxch9-wlpxj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357195-LG731MQQX6WEVN47HGU9/84DD193D-1F51-4C40-B3FB-C8066BEAB677.JPG</image:loc>
      <image:title>prophylactic mastectomy blog - Reconstruction Surgery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108357199-9SEXWEF2PC3GL7BJLLCA/original.jpg</image:loc>
      <image:title>prophylactic mastectomy blog - Reconstruction Surgery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/speaker-bio-headshot</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108331582-GHIAKNCKQWW4Y8RBF6MF/Wessel%2C+Liz+%281%29+%281%29.jpg</image:loc>
      <image:title>Speaker Bio Headshot - Speaker Bio and Headshot</image:title>
      <image:caption>Liz is a Visiting Group Partner at Y Combinator (“YC”), the leading startup accelerator and investor, where she invests in and helps great founders build great companies. Prior to joining YC, Liz was the Co-Founder and CEO at WayUp, the leading virtual Diversity Recruiting platform that ensures employers achieve their diversity hiring goals. Liz co-founded the business at 23-years-old, and led WayUp as CEO for over seven years, during which time she raised $40M in venture capital for the company and scaled the business significantly; in 2021, she merged WayUp with Yello, a campus recruiting software (at which time, the business was a total of 200 employees). Today, WayUp and Yello are used by nearly 7 million early career professionals to get hired, 71% of whom self-identify as underrepresented minorities, and thousands of employers, including a large portion of the Fortune 500. Liz has been featured in various publications, from Forbes 30 Under 30, to Business Insider’s “18 Coolest Women in Silicon Valley”, to NY Business Journal’s “Influential Women.” Prior to WayUp, Liz was a Product and Brand Marketing Manager at Google, first in Mountain View and then in India. Liz is born and raised in New York City, and currently lives there with her husband Matt and their dog. With her free time, Liz volunteers (most frequently with Step Up Tutoring, where she provides free tutoring and mentorship for three hours every week) and also angel invests in startups, 68% of which were started by underrepresented founders.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.mattross.tech/somethoughts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.mattross.tech/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/6ced3e23-00fa-4112-9cad-db4452b33c1a/Matt+Ross+Headshot+Final.jpg</image:loc>
      <image:title>Bio/Headshot</image:title>
      <image:caption>Matt is a Senior Product Manager at YouTube and the author of the children’s book series Tech for Babies. Matt is the product lead for growth for YouTube’s over-the-top services which represent the majority of Google’s overall subscription revenue. In 2025 alone Matt netted $XXXM in Operating income wins. Prior to YouTube, Matt was in Google Ads where he was the Lead for the world’s larges video ad server (Ad Manager Video). In his role Matt helped everyone from emerging media players to the largest media companies in the world adapt to the shift to connected TV. Matt also ran Google O&amp;O (YouTube, YouTubeTV, GoogleTV, etc) content partnerships and monetization where Matt launched a new $XXM business from 0 to 1, negotiated carriage agreements worth $XXB, and owned an $XB business while working with regulators on evolving privacy principals for digital video. Prior to Google, Matt ran startup partnerships for Verizon for consumer 5G and Media products. While at Verizon, Matt founded and organized the NFL and NBA innovation funds and launched the first consumer 5G cloud gaming system. Before Verizon Matt worked as a Venture Associate at Trucks.vc and Techstars, launched Personalization for AmazonFresh as a Technical Product Manager, and was an engineer then created the Product function at Laserfiche. Matt got his degree in Math and Computer Science from UCLA and was a Ross Scholar at the University of Michigan. While at UCLA, Matt got his first taste of the startup world as one of the first 10 employees at Factual and also wrote his first screenplay. Matt is married to Liz Wessel. They love traveling with their cavapoo Trooper, hosting dinner parties, and learning tennis. When not working, Matt still loves to write (comedy or not), classic movies, UCLA, Michigan and the Dodgers, and investing in / advising startups</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mattross.tech/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c8dda6db201e2ed9636e27/1674108368833-ADHPFIHR2MI9SY4PODRQ/IMG_6182_Original.jpg</image:loc>
      <image:title>Home - Hey, I’m Matt Ross</image:title>
      <image:caption>Tl;dr: I’m married to Liz Wessel and she’s awesome, so are our dog Trooper and daughter Author of the Tech for Babies book series I work on the future of Connected TV. I lead Product Growth for YouTube’s over the purchases (YouTube TV, Sunday Ticket, and SVOD’s) Previously led product for Ad Manager Video and Google video ad content partnerships (GoogleTV, YouTube, etc.) I write in my free time ranging from children’s books, to screenplays, to blogs I’m a senior Product Manager with 15+ years of tech experience ranging from being a pre-seed engineer, to venture, to product at 40% of FAANG I love thinking about the future of media and working with startups, if you want to chat about those things please reach out</image:caption>
    </image:image>
  </url>
</urlset>

